From full brand to online ordering under lockdown.
Checho’s is a contemporary Mexican restaurant in Penrith, at the foot of the Blue Mountains, with a menu built around tacos, share plates and a long list of margaritas and cocktails.
We built the brand from the ground up, starting with a hand-lettered wordmark and a single-line cactus icon, and carried it through the menu style, the tone of voice, the photography direction and the website. The look is soft pink, near-black and pale mint, and the voice is cheeky: a margarita loyalty card gives away the fifth drink, and the round stickers have a sense of humour. The menus run from food to cocktails, wine, beer and cider.
Then lockdowns forced the restaurant to takeaway only, and the work changed. We built and managed an online ordering platform and worked through the logistics alongside the team, so customers could order from home. A Checho’s at Home lockup carried the brand into that new way of trading.
The brand also runs through the room itself: drinks boards for Live Música on Thursdays and a Friday to Sunday bottomless lunch, a blade sign that reads Contemporary Mexican, and the neon cactus above the bar.
Checho’s kept trading through lockdown, on its own brand and its own ordering platform.
