From a new brand to online ordering.
Checho’s is a contemporary Mexican restaurant in Penrith, at the foot of the Blue Mountains, with a menu built around tacos, share plates and a long list of margaritas and cocktails.
We built the brand from the ground up, starting with a hand-lettered wordmark and a single-line cactus icon, and carried it through the menu style, the tone of voice, the photography direction and the website. The voice is cheeky, and it runs from the menus to the website.
Then lockdowns forced the restaurant to takeaway only, and the work changed. We built and managed an online ordering platform and worked through the logistics alongside the team, so customers could order from home. A Checho’s at Home lockup carried the brand into that new way of trading.
Checho’s kept trading through lockdown, on its own brand and its own ordering platform.
Checho’s has since been sold. We are still proud of the unique brand that powers its growth.
