Choosing the right creative agency for your small business

Choosing the right creative agency for your business

What should you look for in a creative partner?

Whether for web design, graphic design, or branding, it is important to know that finding the right creative agency partner for your business is just as much about chemistry as it is about skill.

When you have a solid idea of the nature and size of your design or marketing project, you’ll want to create a list of potential agency partners which can normally be found via:

  • your peers

  • industry partners

  • print and online referral sources

But with so many creative agencies out there, how do you find the right partner for your business?

1. Experience in Your Focus Area

The first thing to look for in a creative agency partner is experience in your industry. An agency with an understanding of the industry landscape will be well-suited to help you achieve your design and marketing goals.

It could be a large agency that has worked with various clients across different industries, or a smaller boutique agency that specializes solely in companies like yours.

2. Flexible Turnarounds

A creative partner that is flexible will go a long way in creating a fruitful partnership. If you suddenly need a change at the last minute, you want an agency that can adapt quickly and help out.

However, agencies can often manage multiple projects at one time so keep in mind that to achieve and manage prompt deadlines, collaboration is essential. If the nature of your project is quite robust, then choosing an agency has the capacity will go a long way towards the success of the outcome.

3. Proven Results

Any agency worth partnering with will have a portfolio of work and case studies showcasing their results. When you review their work and client list, you’ll get a sense of their style and creative approach.

If they’ve worked with clients in your industry you’ll be able to see previous campaigns similar to what you’re looking for.

4. Review Their Own Content

Consider how prospective agencies present themselves through their own content. Review their website and social media profiles to get a feel for their personality, what their values are, and who is on the team.

A healthy partnership is just as much about finding someone you work well with, as it is about finding someone that is highly skilled. By getting a better feel for the agency you can see if you will be able to connect with them.

At Simple Media we are dedicated to keeping things Simple for our clients and building good relationships with the people we work with. Drop us a line to chat about whether we’d be a good fit, and see what we can do for your business or project.


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