There’s a universal truth for websites today: simple is best. Having ‘clean web design’ isn’t about keeping information to a bare minimum; it’s about streamlining your page’s content for an engaging visitor experience.
A good website incorporates both function, and well-designed content – layouts, alignment choices, fonts, copy and colours will improve this experience and grow trust with your business. See the below tips on why we think clean web design helps generate leads online;
1. Visual Professionalism & Uniqueness
Professionally designed websites are a powerful tool for building trust with visitors. The time for clip art has come to an end, and no matter how great a piece of stock imagery may be, you can assume that most of your users have seen it before. People genuinely value both innovation and authenticity, so generic images on your website can easily backfire.
Whenever possible, use natural, well-lit photos – ideally of you/your actual team and customers! We have a phone book full of photographers with experience in various industries – get in touch if you’d like to book one for your business today. As an alternative, many websites benefit from simple, stylish illustrations which we can help you design.
2. Layout & Room to Breathe
In our industry, we know that simple organisation, clear information and ease of access cuts through the noise in the online space. To visitors, a clean, easy to access web layout appears organised and purposeful — this creates trust and perception of your brand.
Using a familiar layout, with the organisation logo and header navigation at the top of a page and a bottom footer, helps people navigate the website easier. This is because they usually browse websites with that type of layout. On the other hand, trying to reinvent a layout can potentially confuse customers.
Limiting graphics and incorporating white space helps reduce clutter on the page, allowing the info to look clean and organised. Also – avoid bombarding your visitors with heaps of large pictures. A single strong image is much more effective than a bundle of them – this also reduces your page load times – a bonus yet essential function of your website!
3. Good Copy
Good, compelling copy addresses your specific audience/s and offers them an easy pathway to what you are selling or marketing – ultimately guiding them to a place of action.
Minimising exclamation points or commas and shortening sentences is an excellent way to achieve harmony within your web design. If your website is full of text, has complicated grammar or an erratic tone of voice, their attention span will quickly run out due to confusion or a sense of untrustworthiness with your brand. Don’t give your visitors too much information to sift through or leave too little for them to get confused.
People want to understand what you are marketing – if your website copy is unable to do that, then you’ve lost their engagement.
4. Typography & Font Choices
There are countless fonts to use out there, and while many seem eye-catching or cool, a lot of them are not appropriate for your business’ site.
It’s okay to make your header a fun, bold, attention-grabbing font, but for most of your textual elements – simple is the way to go. Don’t have multiple font families. You want your font to be readable, easy on the eyes, and simple for website visitors to digest. Multiple fonts can also slow down your website too.
5. Mobile Compatibility
Like it or not, most people are glued to their phones. That means no matter what market you’re in, the bulk of your customers will be visiting your website on their phones. So if your website doesn’t look clean on any portable device, you’ll inevitably lose a massive chunk of your audience.
The layout is critical to clean design – it should be consistent and easy to read. Ensure that your web developer creates a responsive layout that shifts and scales to the size of any device. Your content should be mobile-friendly, with plenty of white space and a couple of easy-to-understand, high-quality images or illustrations, with copy kept to a minimum.
Let Us Design a Clean Site for You
When considering all of these elements, it’s easy to get overwhelmed. We can help! A clean web design can offer your website visitors a beautiful presentation with limited distractions and frustrations, leading them straight to where they want to go.
At Simple Media, we’re committed to producing work that communicates a unique identity and brand through clean and effective web design. We pride ourselves on being a quality one-stop shop for your business by offering logo design, website design, web development, copywriting, social media strategy, and content creation.
If you’re a start-up or just after a fresh new look, we are here to help every step of the way. We’re here to make it SIMPLE. So get in touch with us today!