A recognised brand with nothing written down.
OnePointHealth runs six departments across allied health and community care, from offices in the Blue Mountains. Staff and patients already recognised its brand, and years of steady growth had given it a way of speaking that worked. Its established internal marketing team applied it well, but a new starter or a coordinator drafting a flyer had nothing to work from.
We worked alongside that marketing team from the start, beginning with an audit of the existing brand and language. Together we shaped their vision for how the brand should be presented across all their media and inside the team, built around the Be One’s Best mantra so that everyone could live it in their own work.
That vision became the guidelines, which cover logo, colour, typography and photography direction, and a language framework that sets the tone and the messaging for each service area, so a physiotherapy flyer and a community care poster sound like the same organisation. We also designed a set of proposed templates.
Training for the senior management team and a presentation to the whole team followed, so the people leading each department and the people drafting flyers started from the same place. OnePointHealth’s own team took the templates, the guidelines and the language framework and built out the rest themselves. That is how we work with larger organisations: alongside the people who already run their brand.
OnePointHealth’s team now has one reference to work from, built around Be One’s Best.
