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Expertise · Professional Services

Brand and web systems for professional services.

When trust is the product, your brand does the selling. Clients are buying judgement they cannot see in advance, so the way you present has to look established, high quality and worth the fee before the first conversation. We build the brand and website that set a firm apart from the others who claim the same thing, win more of the right clients and grow with the firm as it scales. Our clients run from a long-standing Penrith law firm and a Sydney advisory firm to a supplier that works with big organisations.

  • Branding
  • Website
  • Strategy
Attain Wealth Advisory website homepage with the line Tailored, holistic and strategic solutions

The challenge

Everyone says they are trusted.

Bateman Battersby | Complete Legal business cards on dark and white stock

In advisory and professional services, clients commit before they can judge the work. The brand and website carry the weight, and a firm that looks ordinary is easy to pass over for the one that looks established. The same goes for suppliers. branded.com.au outfits big organisations with uniforms, merchandise, signage and fleet branding, so its own brand has to look as established as the clients it serves.

The work is also easy to make sound generic. Every firm claims to be trusted and client-focused. Standing out takes a clear position and language that sounds like you. When Bateman Battersby brought a second name under its roof, we kept both recognisable on one lock-up, from the business card to the front door.

  • Clients commit before they can judge
  • The brand carries the weight
  • Everyone claims “trusted”
  • A voice that sounds like you

How we help

Look as good as the advice, and win more of it.

  • A brand that sets you apart

    A polished, distinctive identity that matches the level of advice you give, from the website to the stationery, the packaging and the merchandise.

  • Clarity over jargon

    Messaging and a website that explain what you do in plain terms, so the right clients choose you.

  • A partner that scales with you

    A site and systems that turn quiet interest into booked conversations, and brand guidelines and collateral that grow with the firm as it adds services and people, including an internal voice so a growing team keeps the brand consistent.

The work

A closer look.

Attain Wealth Advisory website Our Services page listing seven services
Attain Wealth Advisory website Our Story page with a photo of two people entering a building
branded.com.au brand guide pages in black with the B mark and a pink accent
  • Bateman Battersby | Complete Legal conveyancing and family law brochures with staff photos
  • Attain Wealth Advisory logo in four colour versions on green, sand and white
  • Bateman Battersby | Complete Legal estate planning and estate administration brochures
  • Green folder and letterhead printed with the Attain Wealth Advisory logo
  • Bateman Battersby | Complete Legal notebooks with a scale pattern cover
  • Bateman Battersby | Complete Legal burgundy travel cup with a scale pattern
  • Metal keyring with the Attain Wealth Advisory mark in green
  • branded.com.au cardboard box printed with the logo and the line The brand behind your brand
  • branded.com.au social posts using workshop and embroidery photography
  • branded.com.au packing tape printed with the logo and the brand line
  • Bateman Battersby | Complete Legal property and wills brochures with contact details
  • Attain Wealth Advisory mobile homepage with the line Client-centred, professional, friendly and transparent
  • Bateman Battersby | Complete Legal social posts with team portraits
  • Attain Wealth Advisory mobile Our Story page
  • Glass door printed with the Bateman Battersby and Complete Legal logos
  • Attain Wealth Advisory mobile Our Services list
  • branded.com.au black hoodie with The brand behind your brand on the back
  • branded.com.au social post of three team members in a workshop with the brand line
  • branded.com.au social post showing an embroidery machine with the words this or that

Clients

Advisors, firms and suppliers we work with.

  • Bateman Battersby | Complete Legal

    A long-standing Penrith law firm that added a second name. Two systems, one lock-up logo and a full set of collateral, from business cards to the front door.

    • Branding
    • Guidelines
    • Design
    Read the case study
  • Attain Wealth Advisory

    A Sydney financial advisory firm. We gave it a brand and a website built around its mission to treat financial advice as a profession.

    • Branding
    • Website
    • Design
    Read the case study
  • branded.com.au

    A uniform, merchandise and signage supplier to big organisations, working behind their brands. We took one identity from the website and social posts to cartons, tape and merchandise, with guidelines and a voice that hold as the team grows.

    • Branding
    • Guidelines
    • Design
    Read the case study

Professional Services

Time to talk.

If your firm looks less established than it is, let us sharpen it, and keep building as you grow. Book a call and we will get to know your firm. Based in Penrith and working with advisors and firms across the Blue Mountains, Western Sydney and beyond.