A brand that sets you apart
A polished, distinctive identity that matches the level of advice you give, from the website to the stationery, the packaging and the merchandise.
Expertise · Professional Services
When trust is the product, your brand does the selling. Clients are buying judgement they cannot see in advance, so the way you present has to look established, high quality and worth the fee before the first conversation. We build the brand and website that set a firm apart from the others who claim the same thing, win more of the right clients and grow with the firm as it scales. We also help experts who start their own business look professional from day one, showcase their skillset and build trust. Our clients run from a long-standing Penrith law firm and a Sydney advisory firm to a town planning start-up and a supplier that works with big organisations.
The challenge

In advisory and professional services, clients commit before they can judge the work. The brand and website carry the weight, and a firm that looks ordinary is easy to pass over for the one that looks established. The same goes for suppliers. branded.com.au outfits big organisations with uniforms, merchandise, signage and fleet branding, so its own brand has to look as established as the clients it serves.
The work is also easy to make sound generic. Every firm claims to be trusted and client-focused. Standing out takes a clear position and language that sounds like you. When Bateman Battersby brought a second name under its roof, we kept both recognisable on one lock-up, from the business card to the front door.
How we help
A polished, distinctive identity that matches the level of advice you give, from the website to the stationery, the packaging and the merchandise.
Messaging and a website that explain what you do in plain terms, so the right clients choose you.
A site and systems that turn quiet interest into booked conversations, and brand guidelines and collateral that grow with the firm as it adds services and people, including an internal voice so a growing team keeps the brand consistent.
The work



















Clients
A long-standing Penrith law firm that added a second name. Two systems, one lock-up logo and a full set of collateral, from business cards to the front door.
A Sydney financial advisory firm for high-end clients. We built a bullion-inspired brandmark and a simple, elegant website to match.
A uniform, merchandise and signage supplier to big organisations, working behind their brands. We took one identity from the website and social posts to cartons, tape and merchandise, with guidelines and a voice that hold as the team grows.
A Sydney town planning start-up. We built its brand, report templates and website, so every planning report and every page of the site looked like the work of one firm from day one.
Professional Services
If your firm looks less established than it is, let us sharpen it, and keep building as you grow. Book a call and we will get to know your firm. Based in Penrith and working with advisors and firms across the Blue Mountains, Western Sydney and beyond.