A Sydney advisory firm with a clear, calm brand.
Attain Wealth Advisory is a Sydney firm that helps clients manage, grow and protect their wealth, with services that run from investment strategy and superannuation to tax structuring, succession planning and lending through Attain Lending. By its own account, the firm was founded on a broader mission: to help lift financial advice from an industry into a profession.
A firm with that mission has to look like one. Clients are handing over decisions they cannot judge in advance, so the brand needs to read as steady and approachable before anyone has spoken to an adviser.
We built the identity around a mark of stacked steps that forms the letter A, in a deep Wealth Green with a sand and white palette. Baskerville carries the serif voice, in regular for body copy and italic for pull quotes, with Poppins for headings. A guideline sheet sets out the logo in four colour versions, and the mark carries over to a folder and letterhead and a metal keyring.
The website runs on the same palette and type. It opens on a promise of tailored, holistic and strategic solutions, sets out the seven services one by one, and gives the firm’s story its own page, with mobile layouts built to the same hierarchy.
Attain Wealth Advisory now has one identity, from the mark to the website, to match its mission.
