A solar centre that explains as well as sells.
Penrith Solar Centre, which now goes by PSC Energy, supplies residential and commercial solar, solar servicing and EV charging, and runs a purpose-built showroom where customers can handle the products. Solar is a considered purchase. Panels, inverters and batteries each carry their own decision, and the business needed to look as careful about that as its customers are.
The line that came out of that brief was “Serious About Solar.”, which sits on print covers beside “Solar solutions as reliable as the sun.” Both are set over dark roof photography that keeps the product in the frame.
We built a dotted-ring mark in a clean blue, with a palette of blue, black and grey and gradients drawn from the same blue. The website gives each service its own entry point, adds a showroom page and a section on panels chosen for how they look on a roof, and covers the app that lets an owner see what the system produces and uses.
Alongside the site we designed a set of Buyers Guides covering solar panels, inverters, batteries and the Enphase microinverter, including a plain-terms guide to how solar batteries work.
Penrith Solar Centre now presents as a business that is serious about solar, with the Buyers Guides to back it up.
