A specialist practice, with a clear front door.
Hunter Valley Urology is a specialist urology practice treating patients across the Greater Hunter Region and Newcastle, with admitting rights at five hospitals from Lake Macquarie to Cessnock. People come to it with conditions that range from kidney stones to a high PSA, and referrers need a clear way to send someone its way.
That makes two audiences with one question each. A patient needs to see what the practice treats, where it operates and how to ask for an appointment. A referrer needs the same information, with a plain route for a new referral.
We built a kidney-shaped mark in two shades of teal, with a basic brand guide to keep the logo versions, palette and typefaces consistent. A soft wave runs through the website, breaking the pages into calm sections. The site gives the surgeon a profile page, lists the conditions treated and the hospitals where they operate, and sends new patients and new referrals to their own page, with an online new-patient form and FAQs on locations, parking and what to expect.
Appointment cards carry the same mark into the consulting room.
Hunter Valley Urology now has a clear way in for new patients and new referrals.
