A town planning consultancy, with documents to match.
Balance Planning began as a start-up: a Sydney town planning consultancy offering planning advice, planning reports and client representation, with a mission to facilitate the delivery of balanced planning outcomes.
Town planning is judged on its documents. A statement of environmental effects or a planning proposal is what councils and clients read, so the look of the report is part of the firm’s credibility. Reports run long, with numbered sections and a contents page, so the brand had to hold up on dense pages as well as on a website.
We refined the firm’s vision for a simple and professional corporate identity, with a website that matched it in both looks and functionality. The balanced lettering of the wordmark suits a business called Balance, and the system behind it can be replicated across all of the firm’s documentation, from the report cover to the contents page.
We help experts who start their own business look professional, showcase their skillset and build trust. For a start-up, the brand and its documents are the first proof of the expertise behind them.
Balance Planning has one look, on screen and on the cover of a planning report.
