A cleaner brand and a website to match.
Brett runs Amped Up Air Conditioning, an air-conditioning business serving homes and businesses across Western Sydney. The company already had a name and a logo. What it needed was one look that carried from the signage to the website, and a way to put its ActronAir partnership in front of customers.
A homeowner choosing an installer sees the brand and the website well before the crew arrives. A business choosing a system for its premises does the same. Both audiences needed to read the company as clean and professional on first contact, and the identity had to hold up in front of each.
We cleaned up the existing identity into one system, with the tri-arrow mark in a defined blue, orange and charcoal palette, set in a clean, consistent typeface. The new website came next, built around the line “Comfort. Made easy.” and a plain five-step installation process that runs from a free consultation through to ongoing support.
ActronAir was part of the brief from the start. The partnership has its own pages on the site, covering the Australian-made systems and the energy-efficient features that come with them, so a visitor can see whose equipment is going into their home.
Wherever Western Sydney meets Amped Up Air Conditioning, it now looks clean and professional.
