An indoor climbing centre with a bold, simple brand.
The Climbing Centre is Penrith’s indoor rock climbing centre, on Lugard Street, with classes for kids, birthday parties, gift cards, a pro gear shop and a fitness area.
A climbing centre has a lot to say to a lot of people: first-timers and families booking a party, regular climbers buying gear, and parents checking prices and waivers. The brand had to be loud enough to be noticed and plain enough to explain all of that quickly.
We built a bold stacked wordmark that cuts its letters into blocks, a TCC monogram, and a palette of TCC Blue, white and black. It went onto a street sign reading “Indoor climbing, turn at Lugard Street”, an opening hours poster, and merchandise including a black hoodie and a CREW tee.
The website opens on “Penrith’s indoor rock climbing” and sends visitors to memberships and party bookings. It covers kids’ climbing classes, birthday parties with an FAQ, gift cards, the pro gear shop, fitness and a clear prices table, with mobile pages that follow the same blocks of blue and white.
The Climbing Centre now has a brand loud enough to find from the street, and a website that gets climbers to the right page.
