One brand, two audiences, one promise of support.
Patios Wholesale supplies custom patio, carport and pergola kits, along with beams, posts and brackets. Its customers fall into two groups that want different things from a supplier: builders who need a fast turnaround, and homeowners planning a first project of their own.
That calls for a voice that can be direct with tradies and relaxed with homeowners. The brand guide sets the tone as confident, straightforward and partnership-focused, then gives each audience its own lines: “You build it. We back it.” for builders, and “Your space. Your kit. Your call.” for homeowners.
We built the identity around a sun rising over a horizon line, with a PW monogram for small spaces. Golden yellow, charcoal and cream lead the palette, with muted sage, teal and terracotta behind them, and a linear pattern carries the look across vehicles and packaging. The guide describes the result as relaxed, dependable and built for Australian lifestyles.
It went onto a yellow and black ute wrap, signage and pallet packaging, and onto merchandise that carries the line “Made for golden afternoons”: a cap, a jacket, a can cooler and a sunscreen tube. Social posts for sales and a charcoal grill giveaway use the same system.
Patios Wholesale now has one brand that works for the builder on site and the homeowner in the backyard.
