Four venues, one group, no central standard.
Falcone Hospitality operates four venues across Sydney — Red Cow Hotel, The Office Hotel, Eastern Creek Tavern, and The Haymarket Hotel. Each venue has its own identity and audience, but they all sit under the Falcone group. When we first started working with Falcone, the engagement was ad hoc: individual design jobs, one at a time, with each venue producing its own artwork independently, which meant inconsistent formats and no shared standard across locations.
Staff with no design background were creating promotional material because there was no alternative process. Every event poster and social graphic was a one-off, and the time venue licensees spent on design was time taken away from running their businesses — with the Falcone brand fragmenting a little more with every piece of collateral that went out the door.
We now manage all artwork creation for Falcone Hospitality across all four venues, running through a centralised intake system built in Monday.com. Venue licensees brief work through a single form and collect finished files from the same place, and we create artwork on a near-daily basis with regular check-ins to stay ahead of upcoming requirements. We've since delivered brand refreshes beyond the regular design retainer and migrated the entire workflow from scattered email threads to Monday.com, continuing to refine the process as the group grows.
Falcone's team runs their venues. We handle how those venues look.
