A group of four venues with no shared way to brief design.
Falcone Hospitality operates four venues across Sydney: Red Cow Hotel, The Office Hotel, Eastern Creek Tavern and The Haymarket Hotel. Each has its own identity and audience, and all sit under the Falcone group. When we first started working with Falcone, the engagement was ad hoc, with individual design jobs one at a time and each venue producing its own artwork, which meant inconsistent formats and no shared standard across locations.
Venue teams were creating promotional material themselves because no process existed for it. Every event poster and social graphic was a one-off, and the time venue licensees spent on design was time away from running their businesses. The Falcone brand drifted a little with each piece that went out.
We now manage all artwork creation for Falcone Hospitality across all four venues, through a centralised intake system built in Monday.com. Venue licensees brief work through a single form and collect finished files from the same place, and we create artwork almost daily, with regular check-ins to stay ahead of upcoming requirements. We have since delivered brand refreshes beyond the retainer and moved the whole workflow from email threads into Monday.com, and we keep refining the process as the group grows.
Falcone’s team runs the venues, and we handle how those venues look.
