A website that shows off the kitchens and is simple for Reece to keep current.
Magnolia Kitchens & Bathrooms is a family business owned by Reece Neill and Alex Kennedy, designing and installing custom kitchens across the Blue Mountains from a showroom in Blaxland. Their Webflow site looked lovely. What they wanted next was a site that made the kitchens easier to find and a quote easier to request.
The brief was to put the kitchens first and make an enquiry the obvious next step. We refined the brand Magnolia already had, keeping the gold tree and building a clean palette and consistent design system around it, then wrote the copy for every page. Reece and Alex signed off the copy and the page designs in a review pack before anything was built.
A simple coming soon page held the address while the new site was built, and on its own it outperformed the old Webflow site. The new site runs on custom WordPress, with a quote form that qualifies each enquiry before it reaches Reece, and Google reviews that refresh on the page every night. It is built for search, with clear copy on every page, and redirects from the old Webflow addresses carried Magnolia's search history across to the new pages.
Within an hour of going live, the new site brought Magnolia a quality lead.
